Hop Project 01 - Introducing Harlequin®
Introducing the UK Hop Project - A Celebration of British Hops with Magic Rock Brewing and Charles Faram Farms:
Here at Magic Rock Brewing, we're thrilled to launch our latest initiative, the UK Hop Project, in collaboration with Charles Faram, a legendary name in hop cultivation. This project celebrates the rich heritage of British hops while tackling the challenges local farms face today. With over 800 tonnes of British hops at risk of going unused, we're stepping up to support our local hop industry and showcase its unique flavours.
The Journey - Kick Off:
Our journey begins with the release of Hop Project 0.1: Harlequin® Pale Ale (6.5% ABV), highlighting some of the best British hop varieties—Harlequin®, Olicana, Godiva, and Jester. These hops, grown and developed by Charles Faram, are known for their vibrant and diverse flavours, bringing a taste of British agriculture directly to your glass. And the best part? These exclusive releases will be available in Asda stores nationwide, giving you easy access to premium homegrown ingredients.
Why British Hops Matter:
British hops are more than just an ingredient—they represent centuries of agricultural tradition and dedication. With the UK hop industry facing unprecedented challenges, including reduced acreage and potential surplus, our project aims to spotlight the importance of local hops, ensuring they thrive for future generations.
Sustainability at the Core:
In partnership with Charles Faram, we're committed to sustainable brewing. Charles Faram works closely with independent UK farms, implementing eco-friendly practices that minimize environmental impact. This partnership aligns perfectly with our mission to create exceptional beer while prioritizing the health of our planet.
A Tribute to Tradition:
As part of this project, we’re also launching a special annual cask program inspired by our beloved Pale Ale, Curious. This Single Hop Series of sessionable Pale Ales (4.2% ABV) showcases the unique flavors of British hops, including Harlequin® and Godiva®, in a refreshing tribute to the heritage of British brewing.
Why Harlequin® Hops first?
After attending the recent Charles Faram Hop Walk, we chose to kick off the project with Harlequin® hops from Sarah Hawkins' farm because these hops are more than just an ingredient—they’re a story of passion, heritage, and craft. Grown with deep care and dedication, Sarah’s Harlequin hops burst with tropical fruit aromas and zesty citrus, bringing a vibrant, unforgettable character to every brew. By partnering with Sarah, we’re supporting British farming at its finest, celebrating the roots of our brewing traditions, and sharing a little bit of her farm’s magic in every pint. It’s the heart and soul of British hops.
Join Us in Supporting British Hops
We invite you to taste the magic of British hops with our UK Hop Project. Every sip of our beer supports local farmers and the rich traditions of UK agriculture. Together, we can help British hops not only survive but thrive.
For more information about the UK Hop Project and upcoming releases, visit Charles Faram or follow us on social media.